After some exploration
we decided to create Face to Face—a 6″ x 9″ brochure that would feature 8 of the artists in a revolutionary way.
Face to Face bridges the gap between the art, artist and the viewer.
By simply scanning a page from the brochure the viewer can reveal the artist video explaining the thoughts, process and background of the design. This is made possible through the Layar platform.
The videos were shot on a green screen to make the experience smoother.
When the artist appears it’s as if they are right on the page over their work.