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McGuffin – The Experience

When you’re trying to land a seriously awesome client, you have to be seriously impressive. In the case of McGuffin Creative Group meeting with Shure (an international audio products brand) we needed to let them know that we really knew who they were—all while displaying the teams’ capabilities. We had less than 2 weeks to work with the team to create a capabilities piece that was sure to impress.

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 After the idea to create an LP-style piece was agreed upon, we utilized our own library of live music performance photography throughout the design. Transforming the images through photoshop allowed for spaces to make the images and text come together seamlessly.

After the idea to create an LP-style piece was agreed upon, we utilized our own library of live music performance photography throughout the design. Transforming the images through photoshop allowed for spaces to make the images and text come together seamlessly.

The finished product is a 12″ x 12″ bi-fold with open-ended pockets on each side and a silver hand-applied sticker on the cover.

The finished product is a 12″ x 12″ bi-fold with open-ended pockets on each side and a silver hand-applied sticker on the cover.

Inside the first pocket was a rivet-bound dual-cover booklet.

Inside the first pocket was a rivet-bound dual-cover booklet.

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 The A-side cover has information about McGuffin’s portfolio and body of work. When you flipped the book over you would see the B-side cover which contains personal and professional profiles for some of McGuffin’s key players.  The second pocket contained a faux record that was actually a piece of black acrylic with laser-etched grooves, laser-etched type and 4-color printing over a single hit of white ink directly on the acrylic.

The A-side cover has information about McGuffin’s portfolio and body of work. When you flipped the book over you would see the B-side cover which contains personal and professional profiles for some of McGuffin’s key players.

The second pocket contained a faux record that was actually a piece of black acrylic with laser-etched grooves, laser-etched type and 4-color printing over a single hit of white ink directly on the acrylic.

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The albums were individually shrink wrapped to complete the experience.

The albums were individually shrink wrapped to complete the experience.

A matching digital presentation walkthrough was also created.

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