Each hotspot is represented with an icon to show the activity.
Various landmarks and tourist destinations were also included, as well as CHI Franciscan hospitals and emergency care clinics to show their growing footprint in the Puget Sound area.
One constraint that was especially challenging to keep within was having to only use the Sounders FC colors in the design. Thankfully their colors work well for land and water!
The Adventure Guides were promoted inside and outside the stadium on various printed and digital signage.