
Karstens Public House
Owned and operated by Princess Cruises and Holland America Line, Karstens Public House is a casual dining concept aimed at those who love exploring. Located within the Denali Princess Wilderness Lodge, Karstens bring it’s guests world class, local fare.
In partnership with Erin Hamilton Design, we designed the overall brand identity.

A variety of logo designs were created for maximum flexibility.
This made it especially easy to implement on signage, merchandise, menus and anywhere else needed.

The fork and ice axe combine the ideas of dining and exploring.


The brand intro guide
provided details about everything that was created. This helped the client to continue to implement and develop the brand as intended.


Exploring primary and secondary icons:
