You knew at first click, it was true like.
True Like is an idea about embodiment. What if your company’s Facebook page manifested itself physically in the real world? What would it do? Where would you go together? In an effort to promote McGuffin Creative Groups’ Facebook page, we answered these questions.
Keeping with the idea of true love, the word mark was designed with elegance and romance.
Each scene represented something the company loved to do. We designed and commissioned the fabrication of a giant Facebook Like Thumb to appear with a person in each scene to represent the idea of being out with us in the real world—the experiences one would have through the writing and images on the Facebook page.
Scene 1: Fine Dining
Maybe it was the dim-lit glow. Maybe it was the sense of humor. Or perhaps the fine cuisine paired with a rich culture.
Whatever it was, you knew at first click—it was True Like.
Scene 2: Touristing
It was something you’d seen a thousand times before. A place you’d already been. You just hadn’t seen it with the right people.
You knew at first click—it was True Like.
Scene 3: Art Galleries
The creativity and craft were superb. Diverse theories and opinions only added to the intrigue.
You knew at first click—it was True Like.
Scene 4: Dreamers
You looked to new worlds and saw beyond your wildest imagination. The potential and possibilities were limitless.
You knew at first click—it was True Like.
Scene 5: Late Nights
The energy carried late into the night. Where others faded, you were still going strong.
You knew at first click—it was True Like.
In some cases, very heavy retouching and photo manipulation was required. Look closely at the art gallery wall in this before and after image.
Photos of people taking photos of us taking photos. So meta.