CHI Franciscan Health and the Seattle Sounders FC are ‘Partners In Health.’ Through the healthcare system’s sponsorship efforts in alignment with their NWhealthy (northwest healthy) campaign, they have found many opportunities to promote this healthy lifestyle with the Sounders FC.
The NWhealthy Adventure Guide is an 8” x 13” printed map which was handed out after a Sounders FC match. It features 10 NWhealthy hotspots which were selected by 5 Sounders FC players and 5 Sounders FC season ticket holders. The reverse side featured an illustration to commemorate the specific match.
Various landmarks and tourist destinations were also included, as well as CHI Franciscan hospitals and emergency care clinics to show their growing footprint in the Puget Sound area.
One constraint that was especially challenging to keep within was having to only use the Sounders FC colors in the design. Thankfully their colors work well for land and water!
The Adventure Guides were promoted inside and outside the stadium on various printed and digital signage.