Owned and operated by Princess Cruises and Holland America Line, innovators in Alaska tourism, Rod & Reel is a lodge-style dining concept located in Cooper Landing, Alaska.
In partnership with Erin Hamilton Design, we helped design the brand’s look and feel.
The color palette is reminiscent of salmon and water.
Tourists visiting this area are more than likely heading there for 1 of 2 reasons—fishing or rafting.
Rafter’s Lounge is connected with Rod & Reel, and is the restaurant’s more casual dining space.